Own Informatione Products Essays - Publishing, Typesetting

Own Informatione Products Essays - Publishing, Typesetting Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What's more, some are even becoming very rich.) In this report you'll learn how to succeed as a home-based publisher, producing books, booklets, reports and manuals on nearly every subject imaginable. And, if you have no desire to write your own material, you'll learn how to get authors to write for you. Many authors have chosen to by-pass the usual publishing routes and, instead, self-publish their own books. Admittedly, this requires more work, but it could also mean more profits. There are many reasons authors decide to self-publish, including: 1. It's very difficult to get a manuscript accepted by the giant publishing houses, unless you are a personality in some field, or are already a successful author. 2. Often, the large publishing companies will want to edit a manuscript in such a manner that is unacceptable to the author. 3. Often, the author can market his own book more effectively than a large publisher will. This is especially true if the material is of a non- fiction or of how-to nature. 4. Self publishing allows the author to keep all of the profits. 5. There is plenty of opportunity for the author/self- publisher to set up other profit center products that are related to the topic of the book. So, as you can see, there are many compelling reasons why thousands of authors have chosen to self-publish. Also, the availability of low cost microcomputers have made self-publishing much easier than in past years. This report will give you a step- by- step approach to self-publishing your own book. Note: this report is not about writing. It is assumed that you will write your own booklets, or hire a ghostwriter to do the job for you. So the following information will focus only on the steps you need to take to succeed (make money) as a self- publisher. HOW IT WORKS AND HOW TO DO IT STEP-BY-STEP (1) Generate book ideas and proposals, either your own or by hiring authors/ghostwriters. (2) Evaluate these ideas and proposals as to the feasibility of producing a valued book, and reaching a large group of prospective customers. (3) Evaluate the size of the market and determine how you'll reach that market. Also, research any competitive books. (4) Consider various related products that you could sell to the people who buy your book. (5) Write and edit the book, pay royalties to an author, or hire a ghostwriter to do it for you. (6) Produce a camera-ready copy for the printer. (7) Begin your marketing effort by designing ads and brochures. (Often, this step comes before, or during, writing the book. Your sales material can give you something to live up to.) (8) Launch a full scale marketing and publicity campaign. (A full-scale roll-out should follow a test marketing campaign. You want to make certain you have a truly salable product, and should spend little money to test the waters.) (9) Get printing quotes and have the final version of the book ready to print and bind as soon as you're sure there will be sufficient sales to warrant these costs. (10) Sell follow-up products to your customers. All of these steps can be carried out quickly. You could easily have a fast-selling book on the market within 6 months, or less. SELECTING A TOPIC The best, and easiest, subjects for self-publishers to produce are of the how to genre. Books, reports and manuals that tell readers how to do something are among the liveliest sellers. It's very difficult for a small publisher to be successful with novels, or poetry books. So this report will focus on how to books. However, you can apply many of the techniques discussed here to market other kinds of books as well. To begin, you should publish material on topics which you are most familiar. You should also have a market targeted and a plan for reaching that market. Example: you may have in mind to produce a book about how to make money with crafts to be sold in small craft shops, craft fairs, craft magazines and through direct mail to people who make craft items. It's not necessary for you to be an expert on a topic if you aren't writing the book yourself. But you do need to be knowledgeable enough to evaluate the book proposals that

Its Always Si Vous Voulez, Never Si Vous Voudriez

Its Always Si Vous Voulez, Never Si Vous Voudriez Mistakes will always be made in French, and now you can learn from them. In English, I would like is softer and more polite than I want, and French has a similar distinction.  Instead of je veux (present), one says je voudrais  (conditional). But theres a snag in this equation: English speakers want to say the polite  if you like or if you would like, and they often end up translating this into French as si vous voudriez. The Mistake But si vous voudriez  would be a mistake.  In French, you cant say  si vous voudriez  to mean if you would like, because the French  conditional can never be used after  si (if).  You can only say  si vous voulez. This goes for the whole conditional conjugation:  For instance, si je voudrais  is wrong. But you can say  si je veux. And  si tu voudrais is not possible. But you can say  si tu veux. Memorize every person in the conditional  present of vouloir to recognize what to avoid in polite statements that include a si clause: je voudraistu voudraisil voudraitnous voudrionsvous voudriezils voudraient Vouloir and Polite Requests The verb vouloir (to want or to wish), one of the most common French verbs and one of the most useful irregular verbs, also beautifully expresses polite requests  in the conditional without a si clause present.   Ã‚  Ã‚  Je voudrais une pomme.   I would like an apple.   Ã‚  Ã‚  Je voudrais y aller avec vous.   I would like to go with you. In general, the French conditional mood is very similar to the English conditional mood. It describes events that are not guaranteed to occur; often they are dependent on certain conditions. While the French conditional mood has a full set of conjugations, the English equivalent is just the modal verb would plus a main verb. The French conditional is mainly used in  if...then  sentences  to express what would happen if a condition were met. The conditional is in the result (then) part of the clause, not the clause that follows  si  (if).   Ã‚  Si nous à ©tudiions, nous serions plus intelligents.If we studied, (then) we would be smarter.

Security analysis Essay Example | Topics and Well Written Essays - 2000 words

Security analysis - Essay Example Consequently, more fund managers from the United Kingdom have made efforts to invest in China since its economic growth rate is significantly higher compared to other countries in the world. It is imperative to note that investment fund managers are driven by the potential rate of return from a given region, and this is the motivating factor for choosing an investment destination. Advantages of Investing in China One of the advantages of investing in China is the magnitude presented in the potential of its market. Foreign ventures and businesses set up investments in order to serve a local market. The market size and growth rate opportunities are some of the key factors in the determination of an investment destination. Essentially, investors target unexploited markets that are of a significant size with potential for growth. Therefore, countries that have large markets and growth potential are viable investment destinations. The Chinese population of over one billion people offers a large market for any industrial products (Malkiel et al., 2010). In fact, the huge population has a great consumption potential that can be harnessed for business gain. In the recent past, the purchasing power of the Chinese population has also increased significantly, scaling up the uptake of goods and services. Therefore, the large population of the Chinese region attracts fund managers to invest in the region due to the potentially huge market that population offers. Imperatively, China is a prime location for any investor to pump financial resources into as the prospect of getting a market for the goods and services produced is high. The infrastructural development of a region has an influence on the economic growth of the place. The availability of roads, waterways and other forms of transport is a critical consideration in the evaluation of an investment destination. The Chinese administration has made significant investments in the transport infrastructure. In fact, popular investment destinations in China such as Beijing, Shanghai and Guangzhou have a world class transport infrastructure that offers a great environment for investment (Buckley, Wang & Clegg, 2006 p. 145). The availability of resources is an important factor in the selection of an investment destination. Human resource is a significant factor of production for any economic activity. The large Chinese population offers a huge pool of labor force that can be harnessed for economic production. The large population in China also implies that the cost of labor is significantly lower compared to other regions. One of the principles of business investment is the minimization of cost. The relatively low cost of labor in China makes the cost of business operations less than in countries in the European Union (Eichengreen & Tong, 2006). Hence, low costs of operations can offer a business an opportunity to obtain more profits in the long run. China also has substantial natural resources. Industria l production and manufacturing rely on natural resources to produce goods and products. China has its own oil reserves as well as the largest coal deposits on the globe. The supply of electric power is sufficient and affordable. It should be noted that the country has minerals and land which can be harnessed for economic gain. China has adopted policies that encourage openness to international trade as well as easy access to internation

Rhetorical Argument Essay Example | Topics and Well Written Essays - 1750 words

Rhetorical Argument - Essay Example Lamar provides suggestions on how a 3-year college degree is efficient in terms of educational and cost. On the other hand, the authors of What’s College for Anyway give similar sentiments. The authors believe that college time should be reduced but they have been keen to point out international students who might be required to take a little longer due to language barrier and acclimatization reasons. James Altucher the author of Skip Diploma, 8 alternatives to college begins with a story on how he used his college fee to buy a car only to return the car and join a college. He regrets this decision and cites reasons such as costs of education and time consumed in college as his reasons for regret. He therefore does not want other students to go through what he went through and provides them with 8 alternatives for college. Ironically, he gives reasons such as travelling around, creating an art, make people laugh, write a book as some of his alternatives. Jacques Steinberg is t he author of Plan B, Skip College. He reviews some of the professors and University presidents regarding this issue. ... The paper reviews their thoughts and offers analytical recommendation and conclusion regarding their debates. Thesis Statement There has been a lot of controversy regarding the time college students should spend in colleges and in the universities. There has also been a major concern regarding the quality of education in American colleges and Universities. Moreover, many critics believe that a four years education career at the university or the college is so expensive. Most of the scholars argue against the traditional 4 years and thinks that this time should be reduced to 3 years. I believe that college and university time should be reduced to three years instead of the traditional and fixed four years. Will this provide America with the fresh, energetic and skilled labor that it is lacking? Skip the Diploma According to the author of Skip the Diploma: 8 alternatives to college, James Altucher, attending college has made him regret his life. He gives 8 alternatives for attaining a diploma in a college. It is quite challenging to realize that most of the scholars are against attending colleges and give options for business as a way of living (James Altucher). The US government has been struggling with a shortage of skilled labor for quite a long time and the country depends on foreign labor in order to meet its demands. For this reason, questions have been raised on whether to shorten colleges and university duration in order to meet this demand. President Obama recently gave a proposal of an extended education a view, which has not been received well and has been criticized by most scholars and policy makers in the US. There have been concerns about the quality of education US has been producing. US is one of the economic giants in the world and

Consulting Services in Information Technology Essay Example for Free

Consulting Services in Information Technology Essay Before discussing the role of consulting service firms in procurement of Information Technology resources and solutions, we will first describe some rules of thumb that dictate the selection process for aforesaid purpose. The basic rule is â€Å"the simpler the better†, but this often leads to oversimplification of complex tasks (Braley, 2009) and we must avoid wastage of time and resources that occurs due to unnecessary attention to detail. There is a myth that a well-written contract is of primary importance in procurement process. This assumption is not true and leads to a lack of effort in making things go right. Next rule is that one must not sacrifice effectiveness of day to day data collection and other important activities on the assumption that output is the sole primary concern of the system. Schedule of projects must be realistic, which is rarely the case, leading to a myth that projects never complete on time (Braley, 2009). Having discussed some of the myths and realities of IS procurement, we will now compare and contrast the approaches of different consultancy firms in selection process. Accenture is a worldwide corporation that provides services in the areas of outsourcing, management consulting and technology (Accenture, 2009). As their value proposition â€Å"High Performance. Delivered. † suggests, they value constant innovation to perform better and their results show that their commitment to their clients is exemplary. Extensive research is their strongest arm which lets their clients procure the best available solution to their specific problems. Accenture works together with customers, including governments, to help them perform much better (Accenture, 2009). Their 2008 revenues were in excess of $25 Billion and income was around $1. 6 Billion showing strong growth from their 2007 results (Wikipedia, 2009). In contrast, Infosys, based in India, has slightly different values but the same quest for excellence. This $4 Billion revenue generating company provides technology-enabled business solutions to help businesses win in a Flat World (Infosys, 2009). The term Flat World is of key importance here. Their philosophy of by passing structural issues and minimizing bureaucratic hassle is embedded in this term. Today, they lead worldwide in the next generation of IT and consulting (Infosys, 2009). Their philosophy enables them to use IT to introduce dynamism in a corporation to make it flexible to adapt to rapid changes in today’s world. We discussed two successful IT consultants with very different philosophies but one goal: to provide their clients with the specific solutions that make them leaders in their fields. Accenture believes in extensive research and harnesses its power, whereas Infosys flattens an organization for timely and helpful results. The rules of thumb, that we discussed earlier, are evidently practiced within both consultancies we discussed. For example, Accenture practices the simplicity rule when it uses research to know exactly what is required by client and the level of understanding of end users. Infosys does not let perfection of RFP hinder its flat world dream by putting least emphasis on mere documentation and more focus on tangible results. One trend in today’s IT market is for more and more IT consultancy firms to venture into solution-builder business themselves (Wikipedia, 2009). This diversifies their market portfolios and increases their customer base. We conclude our discussion by pointing out that the trend mentioned above is good for customers as it provides them complete IT solutions within one roof. Both the consultancies we discussed aim to be that one roof for governments and corporate clients.

College Writing Essay -- Education Educational Persuasive Essays

College Writing When I was a senior in high school, I had an ogre for an English teacher. Mr. Bergan was one of the toughest teachers I ever had. The class was College Prepatory writing, and the goal was that, by the time we were finished, we should be able to write concise, well organized papers that would be acceptable to college level professors. Every day we would write papers, and Mr. Bergan closely read every one of them. Then he would hand them back with the details of any problems, and we would have to fix them. No one got an "A" from Bergan on their first hand in. He demanded perfection: any extra fluff had to be trimmed from the paper; any paper that did not end where it started had to be re-written so it did; if the introduction and the conclusion didn't match, we had to start the paper all over again. His demand for perfection paid off, and by the time the year was over, everyone in the class had the skills to write quality papers. Now that I am in college, I have found very few professors that demand such perfection. It seems that half-baked ideas and poorly written papers pass when the teacher doesn't have the time to pay close attention to every paper because he or she has too many other papers to read. I feel that if the teachers placed a demand for higher quality papers, rather than sheer numbers of papers, that student's writing skills would increase. Though I feel I do have the skills to write well organized, well written, high quality papers, I know that I do not utilize those skills on every paper I write. If a paper is due at the end of the quarter, I occasionally find myself waiting until the very last day, the very last possible moment before I start to write. I don't give myself enough time to w... ...flawless. There was really not much I could help this student with, so I asked her why she came in. She told me she wasn't a good writer, and wanted someone who could write well to make sure her paper was o.k. It was. Any student who doesn't realize the importance of his or her writing will not expend the effort needed to write a good paper, nor will they bother trying to obtain the sills needed to write well. They will try to b.s. their way through, caring very little for the paper itself and caring only for the grade they paper will recieve. If these things were done, I do not think it would be necessary to change the way English is taught. But, even if the change would be needed, it makes more sense to start with foundational issues of sentence construction, making sure that the simple sentences are well written, before moving on to any more complex issues.

Money Does Not Bring Happiness

There’s an opinion which says that money brings happiness. Some people agree with it, others not. The discussion has lasted for a long time and still there are different points of view about it. Nowadays, we can divide our society into two groups of people: those whose life is centered around money and others who know that there are more important things than being rich. The latter are aware that wealthy people often aren’t able to have a real friend.People who surround the wealthy, are only expecting for themselves. Moreover, there are people who believe that money can be a medicine for everything. But they make a mistake, as no sum of cash can prevent us from old age, loneliness, diseases, accidents, death or stuff like this. And it’s useful to remember that money is a fragile thing, which we can lose at any time. In addition, wealth makes people less sensitive. They aren’t able to notice both poverty, which is around them, and needs of others.However, m oney is the basic means, which lets people make their dreams come true – the dreams, which have been unavailable since one’s childhood, like travelling all over the world or buying a villa, that’s all to compensate a misery of someone’s childhood. Thanks to having money it’s easier in our life to establish ourselves. Cash can be helpful in achieving many goals like finishing our education. What’s more, money lets us buy basic products which are essential to our daily existence.Human can’t live without eating. We have to be able to earn some money to dress up properly. To sum up the issue is far from solving but it seems that even though money is useful to life we can’t buy the most important things – love or friendship. I think that human has to use money in proper way, without harming others. However, I presume that words: â€Å"Money doesn’t bring happiness† can’t exist in present world, because ev erything circles around money.

Compare And Contrast Songs Essay

The two songs â€Å"Indian Reservation† by Paul Revere and The Raiders, and â€Å"Seminole Wind† by John Anderson expressed emotion, culture, and religion. â€Å"Indian Reservation† song has more of an ‘upbeat’ tempo, and the lyrics that the band sang are a personal view of a Native American or Cherokee tribe. The lyrics seemed angry as they sang about how the Cherokee tribe turned into a mess by becoming â€Å"Americans†. For example: when the song said , â€Å"and all the beads we made by hand, are nowadays made in Japan,† The song shows that the Cherokee tribe’s hard work was importantÍ ¾ but, the â€Å"American† people took over the Cherokee’s work and did not appreciate what they once created by hand. The Cherokee people are proud of what they accomplished in their way of life. The song â€Å"Seminole Wind† by John Anderson has a very country vibe to it. The song has a less ‘upbeat’ toneÍ ¾ however, the rhythm of the song flows well. The lyrics to this song have a more descriptive language to it. When John Anderson was singing, one can easily picture what he was singing about. â€Å"Seminole Wind† has many metaphors and they all have special meanings. Another metaphor is that, the song talks about having destroyed land rather than looking as if their tribe turned into ‘Americans’.

Advertisements Description of Amara Hotels and Resorts, and City Seasons Hotels

Advertisements Description of Amara Hotels and Resorts, and City Seasons Hotels Advert 1 The advert shown below (see Appendix 1) is a magazine advert by Amara Hotels and Resorts; it is an example of a simple but effective advert. From a glance, target market can learn of features and services in the resorts. It has combined bright (shouting) and dull colors (colors of harmony) well to create a pleasant feeling that visitors are likely to get in the hotels and resorts.Advertising We will write a custom report sample on Advertisements Description of Amara Hotels and Resorts, and City Seasons Hotels specifically for you for only $16.05 $11/page Learn More In the advert framework, target customers can learn more than four services offered by the hotels. The advert users get into details of the advert to understand what the hotel offers and its locations. The above attributes of the adverts make it simple and straight-forward. Color mix used in the advert is another strength portrayed; the colors make the viewers feel harmony and peace. They have been used to communicate the feeling customers are likely to get from their stay in the resorts. The advert background is not only made by appealing combination of shades, but the shades also communicate of more features likely to be found in the hotel. Since the advert is divided into different segments, each area seems to address particular service in the resort. The above gives the advert an upper hand and facilitates effective communication with target customers. The words correctly rhyme with the advert tag; they both have been used to bring more information of the resorts/hotels. The marketing team has used selected words to ensure that customers understand more about the facility and how well they can enjoy their time there. As if all above mentioned is not enough, the advert gives the company an opportunity to write to the customers on different issues regarding the resorts. The advert meets all the requirements of an effective advert (Rakesh, 2005). Advert 2 Advert 2 (see Appendix 2) portrays an ineffective advert made by City Seasons Hotels. There is an obvious mismatch between the name of the hotel and what is portrayed in the advert. When making adverts, it is important for the management to consider even the name of the hotel or the product. In this case, the name of the hotel suggests a place with numerous activities that meet the season of a year.Advertising Looking for report on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, it is not reflected in the advert. According to it, the place has more of indoor activities; it seems so because of the image of a beautiful interior design that the advert portrays. Although the finishing looks superb, the notion created by the name dismisses the good look. The color mix of the advert is not appealing; there is monotony of brown color which is supposed to be a shouting color and color of harmony. The background colors of the ad vert do not also go with each other well, there is nothing else communicated by the advert than what is coming out explicitly. Another problem that the advert has is the use of computer generated/artificial vegetations. The advert should show that the facility has well maintained vegetation. However, a closer look at the picture creates the impression that these trees are made to fit the situation or emphasize a decor and design of the interior, but here they seem to be out of place. The advert has concentrated on one area of its service, provision of accommodation. It has ignored the outdoor services that the resort offers. Since making an advert is expensive to every organization, it would be wiser to take all the possible advantages of it (Kerin Peterson, 2009). However, City Seasons Hotels failed to use their chance. References Kerin, R. A., Peterson, R. A. (2009). Strategic Marketing Problems: Cases and Comments (10th ed.). London: Pearson Education. Rakesh, J. (2005).Interna tional Marketing. New Delhi: Oxford University Press Appendix Appendix 1 Advertising We will write a custom report sample on Advertisements Description of Amara Hotels and Resorts, and City Seasons Hotels specifically for you for only $16.05 $11/page Learn More Appendix 2

The Best Marketing Tips From 9 Top Influencers - CoSchedule Blog

The Best Marketing Tips From 9 Top Influencers Blog This year, sent teams to two of the largest marketing conferences in the world:  INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers.  To make the most of it for our teams, and our lovely readers (you!), we asked some of the smarterst marketers in attendance: What is your single biggest marketing takeaway from this year’s conferences? They did not disappoint! In this post, I’m going to share some top takeaways you can put into action by the time you’re done with your next cup of java ☕ï ¸  The Best Marketing Tips From 9 Top InfluencersTop Influencer Takeaways From 2018 INBOUND and Content Marketing World Table of Contents: Kathleen Booth of Impact Andy Crestodina of Orbit Media Ian Cleary of Razor Social John Hall of Influence and Co. Ann Handley of MarketingProfs Anna Hrach of Convince and Convert Julia McCoy of Express Writers Alex Schofield of Wistia Byron White of WriterAccess What Are These Conferences? Before we dive in, it may be helpful to know what these conferences actually are! If youre unsure, no prob. Created and hosted by Hubspot, INBOUND is the largest marketing conference in the world, with nearly 25,000 registrants. And Content Marketing World, created and hosted by Content Marketing Institute, is the gold-standard of content marketing conferences. Loving Boston and #inbound18 👠Ã°Å¸â€˜ Ã°Å¸â€˜  If youre here, swing by for some goodies and say hi 👋 @pic.twitter.com/KHfn5XAs8J Jordan Loftis (@jordan_loftis) September 5, 2018 INBOUND features big-name keynotes like Alex Rodriguez and Scott Harrison. But the nitty-gritty marketing talks are found in hundreds of breakout sessions scattered around a giant convention center (that looks like a spaceship). I have a Ph.D. in failure, but a Masters in getting back up. I choose to focus on the latter. – @AROD #INBOUND18 pic.twitter.com/g6AENF4jRA Jordan Loftis (@jordan_loftis) September 6, 2018 Content Marketing World is similar, with keynotes from the likes of Tina Fey. However, its razor focused on content marketing - as the name implies. Cleveland Rocks! Stop by and say to these handsome devils at #cmworld. You might even get a signed #10xMarketingFormula book! @njellering @EricPiela @garrett_moon @k_n_elson pic.twitter.com/tvFFTMMhqH (@) September 5, 2018 Each conference has value in its own right. Now, here are nine takeaways from top marketers and brands on the heels of these notable conferences. How To Use Medium For Brand Lift And Reach First up, I spoke with  Kathleen Booth, VP of Marketing at  Impact, at INBOUND. She talked about the nature of Medium as another channel in your marketing. Heres what she said: When Hubspot looks at their audience and reach on Medium, 87 percent of the people they reach are not in their contact base. Thats total brand awareness! Add to that, Medium is one of the only places on the internet where long-form content can go viral. Medium has a specific use case: brand lift and reach. But to be successful on Medium you have to work the algorithm. For example, right now, you have to get 50 people to clap within the first 24 hours to simply get on bat. If you’re writing stuff people don’t want to share, you’re not going to get any traction. Medium is a discovery platform. To me, this was a fascinating take on the content platform. Really, it almost turns Medium into another social network. So, if you have a Medium blog, like our 10x Marketing channel, consider digging into what makes great content spread there. And think of it as a brand lift and reach platform. Medium is one of the only places on the internet where long-form content can go viral@WorkMommyWork Write Down Big Goals, Focus On Helping Others, And Remove Distractions From Your Life Next, we caught up with  Andy Crestodina, CEO of Orbit Media, after Content Marketing World. Now, we talk to Andy as much as we can, as hes one of the smartest marketers we know. The one thing that stuck out for me (and Ive found myself talking about) was from Joe Pulizzis big-picture keynote about goals. I didnt know this, but Kung Fu legend Bruce Lee, wrote down his goals in a letter to himself. He committed to becoming an international martial arts superstar, making $10,000,000 and giving the most exciting performances to his fans. Joe suggests we all do the same by writing down our goals, focusing on helping others, and removing distractions for our lives. Great advice for marketers. Great advice for everyone. Thanks, Joe. There you have it. Write down big goals, focus on helping others, and remove distractions from your life. Its interesting that often, doing the job of marketing well means pairing your ambition for growth with a desire to be truly helpful to your audience. Write down goals, focus on helping others, and remove distractions @crestodina Content Optimization Is As Important As Content Creation Ian Cleary from Razor Social  reflected on just how hard it is to stand out. Tactics like SEO arent innovations, theyre necessities. And 84 percent of people  expect brands to do content marketing. To stand out, Ian suggests focusing on optimization as well as attraction. He says: The number of companies investing in content marketing is increasing every year, so its becoming increasingly challenging to get onto page one of Google. Were not even in the race unless we produce high quality content, but we also need to focus more on the optimization of this content and promotion. Optimization includes optimization for SEO, but also includes areas such as optimization for readability, as well as attracting people you need to keep people on your site reading your content. In addition, we also need to invest more time in promoting content organically and through paid advertisement. No matter how good the content is if youre not investing the time in the promotion you wont get the value from it. Ian hints at a simple content marketing framework that works incredibly well: create, promote, optimize. Create content people love and search engines understand. Then aggressively promote that content through paid and organic channels. And finally, dont neglect] optimizing it for the long haul. No matter how good content is, without promotion, you wont get the value from it @IanCleary Dont Be A Copy-Cat Marketer John Hall, co-founder of Calendar and advisor to  Influence Co., knows a thing (or twelve) about content marketing. Influence Co. uses smartly-placed content marketing to help clients become influencers in their fields. Heres what John said on the heels of CMW: I think the biggest focus at Content Marketing World this year was what companies can do as a differentiating factor so that your customer sees you differently than others in the industry. Whether it be my talk on increasing distribution, or Jay Baers talk on Talk Triggers,  or another speaker, there were clear hints of being unique with marketing tactics and not just copy others. I think that stood out to me as something for brands to focus on moving forward. Around , we call unoriginal tactics copycat marketing. While you can certainly get inspired by other brands doing things right, copy-paste marketing jobs will give diminishing returns. Why? Because if everyones doing it, your brand looks like everyone elses. What can companies do as a differentiating factor, so your customer sees you differently? @johnhall Great Content Marketing Imagines The Extraordinary In The Ordinary Ann Handley is one of our favorite marketers, and is the Chief Content Officer of MarketingProfs. She reflected on one of her favorite talks, and how its impacting her brand: Dewitt Jones talked about imagining the extraordinary in the ordinary. To me, great content marketing does that, too: It takes sometimes pedestrian tactics and elevates them. I spoke about in my efforts to retool Total Annarchy, my own newsletter (AnnHandley.com/newsletter) and called out what I see others doing really well with email newsletters. (Most companies are missing the boat completely on them.) (And I say this with love in my heart.) It takes everyday customer questions and sincerely tries to deliver the best answer it can to them, to become that trusted resource. Mitch Joel, Dorie Clark, and I talked about that in our panel on Longform Content (the Long Tales, as Mitch cleverly titled it!). Robert Rose talked about this too. It takes the ordinary moments of business and elevates them into stories that resonate. On the heels of John Halls advice that we take unique paths as content creators, Anns advice is interesting. Instead of trying to go 180-degrees from the norm, she suggests elevating even the pedestrian tactics like newsletters. And how does a marketer do this? By developing trust and answering real customer questions with insight and value. Great content marketing takes the ordinary moments of business and elevates them into stories that Get One Big Idea In Motion Next, we caught up with Anna Hrach, a strategist at Convince Convert. She touched on something every marketer should note in this age of endless channels, strategies, and opportunities: It is so easy to fall in love with every amazing idea presented at Content Marketing World. But, as many of us know all too well, its also just as easy to feel completely overwhelmed and get a bit of analysis paralysis with those same ideas when you get back to the office. Instead of trying to tackle it all at once, sit down and figure out whats going to be the easiest AND most impactful to implement. Get those ideas in motion first, then go down the wishlist. Start with what will make a difference, and work your way out from there. Its so easy to catch shiny-object-syndrome. But prioritizing one big idea at a time is such sound advice. When you try to do everything, you often end up doing nothing. Start with what will make a difference, and work your way out from there @annabananahrach Trustworthy Marketers Will Cut Through The Noise Julia McCoy, course educator and CEO at Express Writers, attended CMW this year (and actually wrote a fantastic takeaway piece on it). My favorite takeaways from CMWorld 2018 (theme: Game On) would be these two points. The first - what Robert Rose said when he took the stage before the first keynote: There is a new player coming into the market: Trust. He said that trust is Player 2 in todays marketing, and hes 100% right! More and more people are looking for that trustworthy brand or marketer in the middle of all of the noise. My second favorite takeaway would have to be what Joe Pulizzi, my all-time favorite content marketer, shared in his keynote: Marketing success only takes three things. Record, Repeat, Remove. Marketing fails when our recorded goals arent big enough; when there is not enough repetition; and when we do not clear the garbage that stops us from achieving our goals. Joe shared that the minimum time was 9 months, average 18 months or longer, of implementing content to see success. These were some major takeaways that Ive been sharing on Twitter, LinkedIn, and internally with my staff post-CMWorld 2018. Julia gave us two tips for the price of one! Trust and process. Focus on building deep rapport with your audience, and remember that content marketing is a very long-term game. More and more people are looking for that trustworthy brand or marketer in the middle of all of the Get Started With Personalized Video Next, I chatted with Alex Schofield, an Account Executive at Wistia, at INBOUND in Boston, MA. The Wistia team obviously eats, sleeps, and breathes all things video marketing. So its no surprise their team had advice on doing it well. Coming out of INBOUND, our biggest recommendation for video marketing in 2019 and beyond is to start (or continue) creating personalized videos! 90% of customers say video helps them make buying decisions, and given how easy it is to record a video on your phone or with a tool like  Soapbox, there’s no reason not to add personalized videos to your tool kit. Using video to answer FAQs, offer a promotion, or just simply say thanks, will help you nurture leads through the funnel. This advice around using video in the sales process is not only a fantastic idea, but its also a great way to breakdown the classic sales-marketing silo. Given how easy it is to record a video on your phone, theres no reason not to add personalized Know Thine Audience, And To Your Own Persona Be True Finally, Byron White, CEO of Writers Access, deepened the theme of building trust by knowing your audience inside and out. Byron said: Good content marketing is all about building a relationship with your audience, so get to know the whole of their parts! What kinds of media do they inhale in their free time? Are they Mac or PC people? Caregivers with crazy schedules or data nerds with a penchant for baseball?  A holistic approach can often help you layer in unique details and interesting angles to your content strategy that makes your approach feel that much more personal to your target audience. Who is your audience? What do they care about? How can you uniquely help them? These are fantastic questions to answer about your personas. And when you do, youll find your strategy can nearly write itself!

Problems with Degu as a result of Incorrect Feeding Coursework

Problems with Degu as a result of Incorrect Feeding - Coursework Example This makes them drink more water and urinate more. If there is too much fat in the food, this causes liver problems in especially female degus who are in fertile age. This results in a drastic increase in weight. Diarrhea is another problem that may occur in degus when they eat too much of something, like a fruit or a vegetable sprayed with chemicals. They will mess around in little bits instead of large droppings. Constipation is caused by incorrect feedings like not taking enough water or dehydration. Overfeeding or unrestricted feeding results in obesity which may also result from diabetes and hepatitis. Hepatitis occurs when degu’s diet contains too much of protein or fat. Degu may also become lethargic and stressful resulting in temperament changes and weakness, a condition called anorexia caused by malnutrition or deficiency of vitamin C. However, excess of vitamin C causes breeding problems like a reproductive failure in male degus. Stress or lack of iron in the diet ma y result in alopecia that causes fur loss. Imbalanced diet for longer periods may also result in degu’s death. To prevent these problems, degu’s diet must be moderated according to the recommended 10 grams of food for a degu per day. Diet should not be high in protein, fat, and sugar. Water should always be available for him. It is important not to breed from degus who have had diabetes in their history. Good exercise levels should be maintained for degus by providing him running wheels and time out of the cage.

The Worlds Most Ethical Companies Essay Example | Topics and Well Written Essays - 1500 words

The Worlds Most Ethical Companies - Essay Example This essay will discuss about the ethical responsibilities and company policies of PepsiCo towards consumers, employees and environment. Ethical and social responsibilities are vital for every organization to strengthen the relationship between customers, employees and communities. PepsiCo is the most global ethical company that is promoting ethical responsibility both socially and environmentally. PepsiCo has also developed several practices and programs that can help them to achieve success. Some of world popular beverage brands are owned by PepsiCo which are Pepsi-Cola, Lay’s, Mountain Dew, Tropicana and Diet Pepsi. The pivotal mission of PepsiCo is to be world’s largest premier consumer products’ manufacturing and distributing organization. There are many ways in which PepsiCo behaves morally responsible towards environment. In the year 2009, PepsiCo promoted and created sustainable process that can enable to raise the level of availability of water in regions which are affected by crisis of water. The promotion of clean water is one of the important practices initiated by PepsiCo to be more responsible towards environment. The demonstration and promotion of this practice made PepsiCo Foundation to receive award for best ethical initiative taken by any organization in the year 2010. Huge amount of capital has invested by PepsiCo Foundation to ensure clean water to the emerging markets. Some of the countries in which PepsiCo has started this operational program are Bangladesh, Brazil, India and Africa. Some of the examples of the commitment initiated by PepsiCo for environment sustainability are Safe Water Network Grant and Water Partners Grant (Przybylowicz, 2014). Another moral responsibility of PepsiCo is recycling programs and other environment policies to ensure environmental sustainability. Continuous improvement in the packaging and reduction of waste is core component of PepsiCo to